Monday, January 25, 2010

Introducing ecojot's new "Buy One, We Give One" campaign.

Have you heard? ecojot commits to giving one for one.

As I've mentioned, I've been busy helping launch an exciting new ecojot give campaign. In fact, we're currently in the midst of adding information to our main website. As a special sneak peek, here's the 411...

ecojot’s “Buy One, We Give One” campaign is the company’s new business model committed to directly advocate children’s arts and literacy in developing countries. In many poor areas young students cannot afford school supplies, nor are they provided them. In an effort to equip children in need with basic school supplies, ecojot will donate a notebook for every ecojot journal, jumbo journal and sketchbook purchased.

ecojot is partnering with three organizations to make this happen:
  • Ve’ahavta - A non-profit Jewish humanitarian and relief committee whose mandate is to accomplish tikun olam, the betterment of the world
  • Free the Children - The world’s largest network of children helping children through education.
ecojot understands that the success of the campaign is dependent on ensuring that the notebooks are delivered directly to the correct recipients. Therefore ecojot’s first shipment will be sent in a sealed container via the Ve’ahavta KinderKits Program, along with medical supplies, already destined for Zimbabwe. Kenyemba Primary and Secondary Schools will be the first recipients of ecojot’s “Buy One, We Give One” campaign.

Mark Gavin of ecojot says...
“ This becomes a deeper purpose for our business, so we can play an active role in helping better the global village we all belong to.

Inspired by the Toms Shoes model and by Whole Foods founder, John Mackay’s new commitment to conscious capitalism, I wanted to have our business play a part. Being that we make notebooks, it was an obvious decision to donate these to help needy children become educated and literate. ”
While ecojot is officially launching their new give campaign this year, they have in fact already donated 4,000 to 5,000 school supplies so far, and plan to donate 20,000 to 25,000 by spring 2010. Read more about it in a recent CJN news article here.

So now every time you jot or sketch in an ecojot, not only will you feel ecoAwesome, but you will also feel wonderful knowing a child in need is getting a chance to jot and sketch too!

Can't wait to hear what you think about the new give campaign! Have a great week!


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